Western Science Western scientific method rests on three pillars: René Descartes (1596–1650 CE) freed science and natural philosophy from the clutches of the Church by claiming that the Universe has two aspects: non-material and material parts of the nature. He claimed that the “mind” belonged to the non-material part of the nature…

India is known for its rich and diverse spiritual traditions and the birthplace of several religions (such as Hinduism, Buddhism, Sikhism, Jainism, etc.). India’s spiritual and philosophical traditions are often referred to as “Sanatana Dharma”, where “Sanatana” means eternal or universal while “Dharma” means law or order or truth. Indic…

Ravi Bhushan is the founder of early-stage Ed-tech company, Brightchamps. Before venturing on his own, he was the Chief Product and Technology Officer at the PropTiger Group which runs three real-estate properties: Housing.com, Makaan, and PropTiger. Ravi also held the business responsibility of Makaan. For the sake of context, Magicbricks…

Everyone in the startup ecosystem has heard about the main Flipkart story… and it is a fascinating story because it had many interesting characters, a lot of suspense and many sub-plots. Flipkart’s efforts to build a brand that was accessible to all Indians — not just to consumers in metros…

Introduction Zoom grew from 10 million daily active participants to more than 300 million daily active participants between Dec 2019 and Apr 2020. In the same period, Google Meet scaled up to more than 100 million daily active participants while Microsoft Teams scaled up to more than 75 million daily active…

Chargebee is one of the largest subscription management platforms in the world, driving revenue operations and billing for SaaS and subscription-based businesses. At the start of the Covid-19 crisis, Chargebee’s traffic dropped by 14% in two weeks — something that most companies across the world also experienced:

A crisis that profoundly impacts the prevalent outlook brings short-term and long-term user behavior changes along with it. We have found two parameters to be useful to understand and classify the behavior changes: 1. Importance of an activity 2. Frequency of an activity Let’s consider the first parameter: importance of…

Creativity Unleashed For generations, people across the world will remember the havoc wrecked by the Covid19 crisis. Unlike the financial crisis of 2008–09 or the Twin Tower terrorist attacks of 2001, this event has not spared anyone. The homogeneity and simultaneity of the challenges faced by people due to lockdowns (or “shelter…

Engagement Graph Growth Spiral depends on a simple but fundamental insight: customers derive value not only based on how well a product or service caters to their functional needs but also their non-functional goals. However, customers have different expectations about these two (functional needs and non-functional goals) for different activities that they…