Eurocentric scientists and authors believe that science didn’t exist before the “Age of Reason” during the Enlightenment period. Doubtless, the modern scientific method was developed during this time and science started playing an increasingly influential role amongst the Europeans for the first time in the 17th century. In fact, by the 18th century, thanks to the progress made by the modern science via the discoveries and mathematical theories of Blaise Pascal (1623–1662 CE), Robert Boyle (1627–1691 CE), Issac Newton (1642–1727 CE), etc., scientific authority had began to displace religious authority (as well as philosophers’ authority) in Europe.

But, science is…

Western Science

Western scientific method rests on three pillars:

  1. René Descartes (1596–1650 CE) freed science and natural philosophy from the clutches of the Church by claiming that the Universe has two aspects: non-material and material parts of the nature. He claimed that the “mind” belonged to the non-material part of the nature while “body” belonged to the material part of the nature. He said that mind and body belong to distinct and disjoint domains; this allowed the material aspects of nature to be pried out of Church’s control. This meant, however, conceding mind (and, consequently, consciousness) to the domain of the Church.

India is known for its rich and diverse spiritual traditions and the birthplace of several religions (such as Hinduism, Buddhism, Sikhism, Jainism, etc.). India’s spiritual and philosophical traditions are often referred to as “Sanatana Dharma”, where “Sanatana” means eternal or universal while “Dharma” means law or order or truth. Indic philosophies stem from the oldest and the most extensive literature in the world and are often considered to focus on the “science of consciousness” and providing various paths for self-realization. Growing adoption and popularity of practices such as yoga, meditation, Ayurveda, eco-friendly dietary and social practices, etc. …

Lakshadweep Islands

Ravi Bhushan is the founder of early-stage Ed-tech company, Brightchamps. Before venturing on his own, he was the Chief Product and Technology Officer at the PropTiger Group which runs three real-estate properties:, Makaan, and PropTiger. Ravi also held the business responsibility of Makaan.

For the sake of context, Magicbricks and 99Acres, are the incumbents of the Indian real estate business. At the start of 2017, Magicbricks and 99Acres were roughly five to seven times larger than the combined traffic of Housing, Makaan and PropTiger. But, in less than two years, by Sept 2018, the PropTiger Group (for the sake…

Trishul, Kumaon range in Himalayas [credit: link]

Everyone in the startup ecosystem has heard about the main Flipkart story… and it is a fascinating story because it had many interesting characters, a lot of suspense and many sub-plots. Flipkart’s efforts to build a brand that was accessible to all Indians — not just to consumers in metros but also to consumers in Tier 2, 3, 4 cities across India — was a wonderful sub-plot. Shoumyan Biswas spent six fruitful years with Flipkart between 2013 and 2019 and was the Chief Marketing Officer (CMO) for Flipkart starting 2017 and CMO and Business Head of Loyalty, Partnerships & Advertising…

Sunrise at Kanyakumari [credits: Nithi Anand, Flickr, link]


Zoom grew from 10 million daily active participants to more than 300 million daily active participants between Dec 2019 and Apr 2020. In the same period, Google Meet scaled up to more than 100 million daily active participants while Microsoft Teams scaled up to more than 75 million daily active users. (The difference between “users” and “participants” is that users are unique while participants are not.) [link]

Research has shown that it takes a minimum of 21 days for a new habit to take root. Moreover, when we look across a large category of habits, its takes approximately 66 days…

Mosi-oa-Tunya (“the smoke that thunders”), Zambezi River (link)

Chargebee is one of the largest subscription management platforms in the world, driving revenue operations and billing for SaaS and subscription-based businesses.

At the start of the Covid-19 crisis, Chargebee’s traffic dropped by 14% in two weeks — something that most companies across the world also experienced:

Kangchenjunga at sunrise (photo by Rich Benson, Flickr, link)

A crisis that profoundly impacts the prevalent outlook brings short-term and long-term user behavior changes along with it. We have found two parameters to be useful to understand and classify the behavior changes:

1. Importance of an activity

2. Frequency of an activity

Let’s consider the first parameter: importance of an activity. As an example, consider grooming services offered by UC (for example, waxing, threading, pedicure, manicure, spa, etc.). The importance of these activities has gone down after the lockdown not only because of fewer occasions to venture out of one’s house. …

Kangchenjunga at night (photo by Carsten Nebel, Flickr, link)

Creativity Unleashed

For generations, people across the world will remember the havoc wrecked by the Covid19 crisis. Unlike the financial crisis of 2008–09 or the Twin Tower terrorist attacks of 2001, this event has not spared anyone. The homogeneity and simultaneity of the challenges faced by people due to lockdowns (or “shelter in place”) has created a shared consciousness that will have a profound impact on the humanity with across-the-board revision of outlook towards health and lives, livelihoods, social interactions, office and social spaces, travel, entertainment, spirituality, etc. — in essence, almost all aspects of life that are fundamental to human nature.

Credits: link

Engagement Graph

Growth Spiral depends on a simple but fundamental insight: customers derive value not only based on how well a product or service caters to their functional needs but also their non-functional goals. However, customers have different expectations about these two (functional needs and non-functional goals) for different activities that they perform. The most important parameter that influences these expectations is the frequency of the activity. In most cases, higher the frequency of an activity, lower is the non-functional goal (or, the importance) attached with it.

We illustrate this in the Engagement graph below:

Dr. Ajay Sethi

Venture Partner @ Accel India

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